Kobo Aura vs NOOK Simple Touch
Kobo Aura's beautiful 6" ClarityScreen and a high res, edge-to-edge low-glare Pearl E Ink screen provides a print on paper reading experience, even in direct sunlight. The latest E Ink screen technology allows you to transition between pages without those annoying flashes. With pinch to zoom, you'll catch every detail when zooming in to PDFs and select books. Or change font sizes with a simple pinch.
Easiest to use with the world’s best reading screen & longest battery life. Breakthrough E Ink display for the best just-like-paper reading. Make the text bigger or choose the font you like. 25% faster than any other Reader. Quick page turns, fast browsing, get to your latest read with just a tap.
Latest news about Kobo Aura and NOOK Simple Touch:
05.10.17. Kobo makes managing ebooks simpler. Kobo updated firmware for its e-readers. The update added Manage Books feature: under My Books, you can now select several books at once, mark them as finished or unread, remove them, or add them to collections. My Books section got a cleaner layout of information, including the Filter and Sort menus. The reading experience was also improved. Now you can tap the middle of your page to open reading menus, access the Table of Contents, or adjust Reading Settings. Your screen will refresh after every chapter instead of every six pages.
17.08.16. New 7.8-inch Aura One e-reader - the Cadillac of e-readers. With the new Aura One, Kobo is trying to take on Amazon-dominated space. Its 7.8-inch display utterly dwarfs the Aura HD and a $230 price point to match. Even with a handful of other welcome add-on features, that’s a pretty lofty price tag for a devoted e-reader when Amazon’s Kindle Voyage starts at $30 less (the Special Offers edition, at least). But Kobo’s previous attempts to go all in have paid off before, and while the company will likely be the first to admit that the Aura One isn’t for everyone, it gives the sort of person willing to shell out more than $200 for such a device exactly what they’re looking for: the ultimate e-reader. Kobo once again gets some points for thinking outside of the e-reader mainstream, and while the Aura One probably isn’t worth the price of entry for most readers, the devoted few will find a lot to love, including a massive screen, blue-light shifting, a nice design and a whole lot of storage.
27.08.14. Kobo unveiled waterproof Aura H2O Reader. Kobo has developed a new waterproof device - Kobo Aura H2O which costs $179 and is due out October 1. It's the latest in a series of efforts at offering devices purpose-built for readers at the premium end of the market. The Kobo Aura H2O aims to be a sort of all-terrain, sport-utility ereader, designed for those who want to take their devices places they otherwise wouldn’t, like into the bathtub or to the beach. The device is both thinner and lighter than the Kobo Aura HD, costs $10 more than and boasts an upgraded high-definition display and dustproof, air-tight design that resists water for up to thirty minutes when submerged.
2013. Barnes & Noble slashes Nook and book prices for Black Friday. Barnes & Noble is slashing the price of several Nook devices for Black Friday weekend. It's offering Nook Simple Touch at its lowest price ever of just $39 (down from $79). Barnes & Noble is also offering at least 50 percent off hundreds of best-selling Nook books. Also on Black Friday, Barnes & Noble will discount a number of "hot" Nook books to $2.99, including Plum Lucky by Janet Evanovich, The Cider House Rules by John Irving, and Crewel by Gennifer Albin. If you're in need of accessories for your Nook, Barnes & Noble also has you covered. The company offers a $10 Industriell cover for Simple Touch and Simple Touch GlowLight devices, and 25 percent off other Nook HD accessories through Dec. 1.
2013. Barnes & Noble giving away free E-Reader with tablet purchase. Barnes & Noble is in trouble. In its last fiscal quarter, B&N reported that Nook sales, which include sales of digital content and accessories as well as devices, fell 26% from the same period a year ago. So the company uses every opportunity to attract new customers. It's now offering a free Nook Simple Touch e-reader with the purchase of its Nook HD+ color tablet, a sign that sales of one or both devices aren't so hot right now. The Nook Simple Touch is the company's entry-level, black-and-white eInk e-reader, which retails for $79 following a $20 price cut in December.
2012. Nook Simple Touch plays pricing catch up with Kindle. Barnes & Noble has reduced Nook Simple Touch price from $99 to $79. This entry-level model competes with $69 Kindle 5. Both devices have 6-inch black-and-white screens, Wi-Fi connectivity and 2 GB of storage. The Nook is slightly wider, thicker and heavier than the Kindle, but the Nook wins out with two months of battery life, doubling Amazon's e-reader at one month. Also Nook Simple Touch has microSD card slot and comes with a charger (unlike Kindle 5). Besides, the Kindle displays ads on its screensaver (without ads and with charger it costs $99). But probably the device price becomes less important in the competition. The main factor is books availability and pricing.