BookBaby vs Lulu
June 09, 2025 | Author: Laura Candler
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BookBaby makes self-publishing easy: from cover design, book printing, eBook conversions, distribution, website creation, and more. BookBaby offers you the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, Sony, and many other popular retailers in over 170 countries around the globe. It’s now possible for you to reach a worldwide audience, keep 100% of your book’s net earnings, retain the rights to your work, and maintain total creative control. BookBaby provides everything you need to professionally publish and distribute your book, without ever having to sell-out to ‘big publishing.’
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Lulu pioneered the self-publishing industry and paved the way for people around the world to publish books and bring them to market, while allowing authors to retain full control of their work. Operating a global network, Lulu provides worldwide distribution so that authors can reach readers just about anywhere via print, e-readers and tablet devices. As the leading independent self-publishing company, Lulu has enabled people in more than 225 countries and territories to self-publish nearly two million publications, including 1.5 million books.
BookBaby vs Lulu in our news:
2014. BookBaby allows authors to sell books directly to users

Self-publishing provider BookBaby is launching a new service BookShop that enables authors to sell their eBooks directly to readers through their own free BookShop e-commerce pages, earning more per sale and receiving payments faster than ever before. BookBaby authors can offer ePub and .mobi versions of their eBooks directly to readers (earning 85% of the gross selling price) and also direct fans to their eBooks on popular retail sites like iBooks, Amazon, Barnes & Noble and others. Additionally, instead of retaining authors’ payments for weeks or even months like other distributors and retailers, BookBaby pays its authors within one week of the sale. BookShop is available free to every BookBaby author, including those using the company’s new FREE eBook publishing package. Authors can upload ePub files directly to BookBaby for global distribution with no upfront costs.